2024 WITH ALB
Reflecting on an Amazing Year at ALB
As the year draws to a close, we can’t help but reflect on what an incredible journey it has been for ALB. From exciting milestones to unforgettable moments, 2024 has truly been a year of growth, innovation, and connection. Here are just some of the highlights that have made this year so special:
COVENT GARDEN POP UP
A Covent Garden Pop-Up to Remember
One of the most thrilling chapters of this year was opening our pop-up store in Covent Garden. Initially planned for three months, the overwhelming support and enthusiasm from our customers extended our stay to six months. Covent Garden provided the perfect backdrop to showcase our collection, meet new faces, and create a space where the ALB community could truly shine. The buzz around the store was contagious, with customers sharing their visits online. We had people from all over the world. Where to Next?
OUR FIRST PATENT DESIGN
Innovating with Our First Patented Designs
This year also marked a monumental step forward in our journey: the introduction of our first patented designs. Protecting our unique creations ensures that our customers receive the original quality and craftsmanship they deserve. It’s a proud moment that reinforces ALB’s commitment to innovation and design excellence. These patents represent not just our growth as a brand but also the creativity and hard work that our team pours into every piece.
ALB GOES VIRAL
Dresses That Went Viral
From TikTok to Instagram, ALB’s designs captured hearts worldwide. Our Lovette, Harper, Rouge Dress, and iconic ALB Ruffle became viral sensations, celebrated for their timeless elegance and versatile appeal. It has been an absolute joy to see how our customers have styled these pieces and made them their own. Social media was flooded with incredible reels and photos that showcased ALB dresses in stunning locations, from weddings to red carpets to everyday outings that turned extraordinary.
OUR CUSTOMERS
Meeting Our Amazing Customers
Throughout all these milestones, what stands out most is the incredible people we’ve met along the way. Whether in-store at Covent Garden or through messages and photos shared online, the connection with our customers has been the heart of everything we do. Your stories, style, and support have been the driving force behind ALB’s success this year. Hearing how our designs have been part of your special moments, from engagements to anniversaries to career milestones, has been the most rewarding part of our journey.
A Note From Our Founder:
Every garment celebrates the essence of modern feminity, without adhering to fast-fashion formulas. ALB's focus on longevity over trend-driven products ensures this collection feels current yet timeless and a wardrobe staple you can rely on for years to come and make you feel your most confident.