BEHIND THE SCENES: Content Shoot
Come along on our London content day. We shot some current pieces and also some beautiful new designs which we are excited to give you a sneak peak into!
9:00am Hair & Makeup at our beautiful Covent Garden store
Firstly we started the day very thank-full for some English sun! We have had shoot days before where weather warnings have been issued so this was a bonus for us! Our talented make-up artist Lauren, achieved a beautiful soft glowy glam on our model Elissa for the day ahead.
10:00am Shooting The Collection Begins
We started with the beautiful Lovettes, an ALB firm favourite and also test shot an exciting new 2025 colourway... Also is it just us or is London resembling summer in St. Tropez?
12:30pm Lunch
We break for lunch and a little Aperol. We take some time to look back at the mornings content and plan out the afternoons looks and styling.
1:15pm We Are Back Shooting For The Afternoon
With a little make-up touch up we shot the beautiful Songbird dress, Anne launched this last year and it was a highly requested re-stock! We moved on to this beautiful new design, originally planned for 2025, however, the reaction from people whilst we were shooting was just incredible! So we decided to tease it on instagram and our DM's went WILD - so we are excited to share she is coming 2024.
5pm And We Have Finished Shooting
What a wonderful day! Shoot days are so much fun, it allows us to really get creative and it is just the BEST seeing peoples reactions to the dresses while she shoot.
