With the focus on the customer and product, ALB goals have always been to create timeless, quality dresses that will stay in your wardrobe for years to come. 

ALB's first product was the White Phi Phi. Essentially a tiered ruffle dress, made from 100% cotton, tie heart trimmed straps and elasticated bust area for bespoke fit. The ruffle is the statement, which has transcended throughout all ALBs designs and collections. 

Now available in 3 colourways and in Baby Edition, this is the Ultimate summer dress. 

From here, the Cassini was born, now an ALB firm favourite and wedding guest dress of the moment - embodying the confidence of the ALB girl, the floor-sweeping maxi dress has a key design feature in the voluminous layered shoulder ruffles and perfect for a more statement dress.

Now available in  7 incredible colour ways, including bespoke hand drawn prints we have also developed the design into The Legacy and a Jumpsuit - As a brand, we are always thinking how can we push this push this design further...

We love getting customer feedback, so we asked you to design our next Cassini. Some of the key things you wanted to see were less ruffles, more colourways, smaller cut outs and add sleeves. 

This is how The Floral Cassini Cap Sleeve was curated. Designed with your ideas and needs at the forefront to make the ultimate wearable piece. 

Creating products not currently fulfilling consumers wants and needs is so important to us. To do this we focus on smaller collections released in drops to ensure each piece is well thought out and and never rushed.

We believe excellent quality products should be available without the hefty price tag, with this mindset at the forefront we will continue to bridge the gap between high-street and designer creating affordable luxury designs you can keep forever. 

''I am a firm believer of not following trends'' explains Anne, ''I feel our designs and quality stand the test of time and do not rely on whats 'in' that season. The Lovette, Waterfall and Dreams Dresses all have slightly different ruffle influences and our constant feedback from customers is that they felt beautiful and confident. From wedding guest to bridal and gender reveals, being apart of your special moments means everything to us.''

We are so excited and proud to share with you that we have brought you the ultimate ALB Ruffle Dress, not only is this so beautiful and exceptional quality, it is our first design to receive its official patent through the IPO and isn't she beautiful!