Who are we?

About Us


ALB's story began in 2019 in a spare bedroom in Anne's house. This quickly became a loved brand that outgrew Anne's home. The contemporary London fashion label that exists to inspire confidence through strength in one’s femininity. Our Brand embodies elevated femininity and sophistication. We offer a collection of striking patterns and a strong sense of versatility. We want fashion to be affordable and great quality. Bridging the gap between luxury and the high street.


ALB products are designed by our founder which is a mother and daughter duo. The Sophistication and wear-ability in our design process is paramount. We want a delicate balance of elegance and a contemporary edge.

Importantly, we want to bring a luxury brand to the market with an affordable approach.

 We are quickly becoming a loved brand within the fashion industry. Our customers are at the forefront of our designs. We appreciate any ideas you may have and would encourage anyone to get in touch.

Our brand is founded on transitional, timeless and effortless styling. We create high quality designs and iconic wardrobe staples that are made to last. We do not overproduce and are looking at ways to become a fully carbon neutral business, with the ultimate goal of becoming carbon negative.


" Fast Delivery to Australia and received on time for my event" - Amy Powell

" Wanted to let you know the dress arrived in time for me to come over to France and my UK vacation. I absolutely love the dress! I have just finished Chemotherapy for breast cancer and I have felt like myself in months. When I put this dress on and high heels, it was the first time I felt beautiful in a long time. Just wanted to say thank you.  - Amelia Streilein - America

" I absolutely love my dress, came quickly and everyone complimented me and asked where it was from. It was great to be the only one wearing the one off piece to a wedding. Lucy Hilton - UK

" You have made my graduation even more perfect. Everyone loved it" Zara Hiscox