After much anticipation, teasing and questions, we are thrilled to announce the launch of ALB's Covent Garden pop up! Continue reading for ALB's Covent Garden Picks, our Guide Of Where To Wear Your ALB In London and How To Find Us.  

Nestled in the heart of Covent Garden you will find us on 29 Henrietta Street, a much loved and vibrant part of Londons West End. We also have some exciting things planned in-store for you all that you will NOT want to miss. 

At Anne Louise Boutique we pride ourselves on being a slow-fashion brand, never trend led or over producing, which is why a lot of our items tend to be on pre order. The pop up is an exciting time for our customers to shop our beautiful summer, bridal and 1ERA collection in person for the first time ever in London. Each piece is designed by Anne, then meticulously crafted with care and attention to detail, ensuring not only a timeless style but also a ethical choice for the planet. 

The Excitement Doesn't Stop There!

We are beyond thrilled to announce that the pop up will feature exclusive designs available in-store only.

Our designs are curated to build and elevate your wardrobe, with long lasting pieces that you can wear again and again. From ALB's iconic Cassini silhouette to our gorgeous new viral Lovette Lace Maxi Dress, there is something to suit every style and occasion. 

1) Stroll in Battersea or Hyde Park

Nothing can beat the dress that launched ALB back in 2019. The Phi Phi. This is the ultimate London Summer Girl dress, available in black, white and maybe a few more colours on its way.. SNEAK PEAK. The perfect dress for a Sunday stroll through Londons treasured parks.

2) Afternoon Tea

We have you covered! Nothing exudes sophistication like the new pink St Tropez dress. It hangs beautifully for an ultra feminine silhouette, offering gentle support through the top. The St Tropez offers versatility with the option to wear the sleeves up or down for an off shoulder effect. 

3) Trip to the theatre

Its a hard pick between the Black Belle Dress and J'adore suit, both offer a dress up or down option with heels or flats for either a matinee or evening performance.

4) Rooftop dinner 

Look no further than the Runway Floral, quickly becoming a best seller. This dress is an ideal pick for a sunny rooftop dinner with your bestie. Offering a vibrant print, open back and long sleeves making it the perfect summers day to evening dress. 

5) Kingly Court Soho

Fancying a more casual dinner plan? Kingly Court offers a 3 storey alfresco food and dining destination nestled away from the hustle and bustle of Carnaby Street. Our blue and cream Astrid Dress offers a delicate lace up back and iconic ALB design that exudes confidence and sophistication.