Our Story

ALB is London owned which is an online brand with a strong online presence. Born out of the love for fashion and design by a mother daughter duo in a spare bedroom which quickly took over the house. ALB has established itself as beautiful easy breezy summer brand which is affordable. Our collections hero beautiful patterns that get you all the compliments.

Meet ALB 

Anne Louise is a summer loving London girl. She started her brand as a hobby while working at a corporate job. She took the leap to quit her job to run ALB full time. She hasn't looked back since. We have since moved to 3 different offices to cope with the growth of the company. Our brand has been since on many celebrities including royalty and we want to continue to bring beautiful pieces to the market. 


Anne-Louise  / Company Owner

Our Brand 

Anne Louise dreams up designs and curates our collections. 2024 is looking very exciting. Our collections are created around 6 months in advance. We don't follow trends and make collections that make you feel special. 

We start with shapes we love and want to back, and then find the fabrics ,textures ,colours and prints that we are passtionate about for a season ahead. We often repeat patterns because in our eyes we don't need to follow a trend. We try on the samples a number of times to ensure we are delivering a high level fit and quality before you see the final product .

1. Sketch 

2. Testing & Regulations

3. Production

“Beautiful brand creating beautiful pieces “


We sell internationally online and have our first stocklist in Arnotts, Dublin. We are looking to grow this in 2024 so expect to see more of us as we would love to meet you all. 

We have also launched in Dubai - WWW.ANNELOUISE.ME

Our Mission & Vision

We release smaller collections, created to be worn time and time again, for years to come. Designed in London and made in a family factory in China with high quality standards in materials and production, our pieces are made with longevity at the top of our mind. 

Our Phi Phi has been our bestseller for 3 years and one of our most loved pieces.